Toyota Boshoku Corporation, a manufacturer of automotive interior systems, has reached an agreement to establish a joint sales venture with Relan Group of Industries, an automotive components supplier that makes seats and other components in India.

With the aim to strengthen its sales structure and expand business in the Indian market, the Toyota Boshoku group has established a joint sales venture, Toyota Boshoku Relan India Pvt. Ltd.

In 2012, Toyota Boshoku and Relan Group agreed to combine their collective strengths to expand their seat and interior component business in India by tapping Toyota Boshoku’s global R&D power and high quality manufacturing with Relan Group’s sales and purchasing strengths. Toyota Boshoku’s technical operations will support sales activities to realize swift and accurate assessment of customers and their needs in the Indian market.

Toyota Boshoku’s management hub for the Asia and Oceania region, Toyota Boshoku Asia Co., Ltd., and Relan Group’s automotive components company, Sharda Motor Industries Limited will invest equally in the joint venture.

Toyota Boshoku has been doing business in India since it set up its subsidiary Toyota Boshoku Automotive India Private Limited in 1998. The company’s 800 employees produce seats, door trim, air cleaners and other automotive components.